Over the past year, our client JSJ design have been undertaking an extensive renovation of one of London’s finest boutique 5* hotels. The steeped-in-history Chelsea hotel has undergone full refurbishment, including updates to the reception, drawing room and bar areas, as well as careful remodeling to create a greater number of larger guest rooms and suites.
With its rich heritage dating back to the late 19th century, we were tasked with modernising the hotel interior while retaining its unique character and English eccentricity.
Working together with the hotel’s PR, This Is Publicity carried out PR and social media activity for the launch.
Objectives: Build JSJ Design profile in the hospitality press
Results: News of the relaunch has been featured on Boutique Hotel News and Hotel Designs, with JSJ Design’s Jeremy Scarlett interviewed by Zoe Monk, editor of Boutique Hotelier magazine at the hotel press launch for their June issue.