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ART ELECTRIC – Zoe Grace

 

Featuring 20 light-box and neon pieces, the works combined the positive messages as seen in Grace’s guerilla-style road signs and John’s design work in neon, acrylic and metal.

Grace’s inspiration for the show comes from her personal life experiences. Growing up with the Primrose Hill set, Grace had a colourful early life but suffered with depression, drug addiction and homelessness. Now in recovery, Grace has a vision of spreading hope and positivity to those who need it.

Grace began creating street signs more than a decade ago when her son first started going to school on his own. To prevent him getting lost she left signs for him at the relevant bus stops and along the roads to show him which direction to go. Other parents caught wind of the idea; it captured the attention of the public and encouraged Grace to pursue life as an artist.

Her latest body of work, the text-based pieces continued with the theme of positivity, but take the shape of things that are usually less comfortable. Items such as ophthalmologist test boxes and traffic warning signs and replacing them with uplifting and hopeful messages.

This Is Publicity carried out PR and social media activity for the show.

Objectives: Encourage sales of the new artworks and built Zoe Grace’s profile.

Results: We secured a double page feature in the Big issue, two articles on the Daily Mail website and numerous mentions across London media. London Evening Standard also filmed an exclusive video at the private view and Zoe Grace appeared on London Live on the first day the show opened to the public.

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