Established in 2007, Ink_d gallery is an independently run commercial space showing original, challenging and exciting contemporary art. Tucked away in the heart of Brighton’s North Laine, Ink_d gallery shows the cream of collectable and affordable art.
This Is Publicity has worked with Ink_d since December 2014. Initially we trained the gallery staff to confidently upload good quality content to Twitter, Facebook and Instagram. We then established and continue to manage a framework for social media engagement. In this time the gallery’s Twitter followers have doubled and Instagram followers have increased by over a third.
We also completed a full SEO audit of Ink_d’s website, highlighting all areas to be tweaked and fixed in order to pave the way for an ongoing localised SEO campaign.
More recently we began to manage the gallery’s local PR activity, writing press releases, distributing to local media and placing events entries on local listings sites. As well as securing coverage in The Argus and on Latest TV, we also secured a regular by-lined column from Ink_d on the We Love Brighton website.
In less than two months, this combined approach to SEO and PR has significantly improved Ink_d’s SEO rankings. The gallery now ranks on the first page of Google for search terms art gallery brighton and contemporary art gallery brighton, previously they appeared on pages 8 and 9 respectively.