Press Outreach 

Results: 228 tech, business and lifestyle publications featured the story. Reaching the audience of over 9M readers online.

MAMMA MIA! HERE WE GO AGAINThe Movie Soundtrack holds the #1 position on Billboard’s soundtrack charts for the third week in a row, this Amazon Alexa Skill engages audiences everywhere to flaunt their ABBAmusical knowledge with a brand new Finish The Lyricgame, created for Capitol Records by Telescope, the leader in fan participation experiences. The skill makes history as the first game-based Alexa skill to support a movie soundtrack, and launches on all Amazon Echo devices beginning August 27, 2018.

Finish The Lyric plays songs from both the MAMMA MIA! andMAMMA MIA! HERE GO AGAINSoundtracks with key lyrics missing. Users must then finish the lyrics in order to advance. Seven games are available at launch, featuring four songs each and 28 lyrics in the initial iteration. Among those songs are timeless ABBAanthems such as “Waterloo”, “Angel Eyes”, “I Have A Dream”, “Dancing Queen”, “Take A Chance” and more.

Michelle Jubelirer, COO of Capitol Music Group shared, “We’re absolutely thrilled to be launching this first-of-its-kind music skill on the Amazon Echo alongside Telescope.  Capitol is constantly pushing to create exciting & innovative new experiences for music fans around the world, and voice activation is an excellent medium for us to bring the music of MAMMA MIA!to life with this brilliant new campaign.”

Jason George, CEO of Telescope commented, “Telescope has built its reputation on pushing the boundaries of technology to enable audiences to participate at scale with new and innovative platforms like Alexa. We are excited to be working with Capitol to bring such a unique experience to a fantastic, fun brand and delight MAMMA MIA! fans everywhere. Voice Assistants are a perfect fit for campaigns like this – reminding fans of all the classic songs while at the same time offering a seamless way to purchase the soundtrack.”

The MAMMA MIA! HERE WE GO AGAINThe Movie Soundtrack recently peaked at #3 on the Billboard Top 200. Fans may purchase the Soundtrack directly by voice using the skill. MAMMA MIA! HERE WE GO AGAIN is now playing in theaters everywhere.



Capitol Music Group (CMG) is comprised of Capitol Records, Virgin Records, Motown Records, Blue Note Records, Astralwerks, Harvest Records and Capitol Christian Music Group, as well as Capitol Studios and the company’s independent label services and distribution division, Caroline. Capitol Music Group is based in Hollywood, California in the iconic Capitol Tower.

Artists that record for CMG labels include: Ryan Adams, Erykah Badu, Banks, The Beach Boys, The Beatles, Beck, Bee Gees, Jon Bellion, B.J. The Chicago Kid, Rosanne Cash, Christine and the Queens, Neil Diamond, Robert Glasper, Halsey, Don Henley, Hillsong United, Niall Horan, Illenium, Judah And The Lion, Tori Kelly, Kem, Lil Baby, Lil Yachty, Charles Lloyd, tobyMac, Paul McCartney, Vic Mensa, Migos, Ne-Yo, NF, Norah Jones, Katy Perry, Gregory Porter, Rich Homie Quan, Maggie Rogers, Calum Scott, Bob Seger, Troye Sivan and Chris Tomlin. For the U.S.: 5 Seconds Of Summer, Bastille, Disclosure, Empire Of The Sun, Glass Animals, MNEK and Sam Smith.

Capitol Music Group is a division of Universal Music Group, which is a fully owned subsidiary of Vivendi.


Universal Pictures is a division of Universal Studios (  Universal Studios is part of NBCUniversal.  NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience.  NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks.  NBCUniversal is a subsidiary of Comcast Corporation.


Telescope works at the intersection between content and audiences. For over 16 years, working at the forefront of driving participation experiences across broadcast, digital, mobile, social, live streaming and now voice applications, they are global leaders in delivering engagement across any platform.

Telescope’s award winning technology and creative services team deliver record-breaking solutions for the world’s biggest brands to create, publish, and monetize campaigns. As the industry-leading experts of real-time participation, they ensure publishers connect with fans in innovative ways through the delivery of relevant, interactive content and engaging social experiences.

Based in Los Angeles, with offices in New York, Chicago, Barcelona and London, they are entrusted by the world’s largest media brands and social platforms. Additional information is available at