Social Listening: Shazam

Social Listening 

Monitoring and analyzing digital conversations for Shazam, a free application that helps users figure out the name of a catchy song being played on the radio, television or other places. The process included tracking conversations around specific topics, keywords, phrases and competitor brands and leveraging the insights to discover opportunities for existing and new audiences. The key insights from social conversations were also applied to Shazam’s overall marketing strategy.