Did you know 60% of what you read in the press is PR-led? Journalists need good PR’s to help them source good quality content and journalists like us because we know what makes a great story.
Our skill is in working with our clients to understand what collateral they have available, before packaging and pitching it in a way that makes headlines.
Our core team are accomplished writers, whose work has appeared across countless national, consumer and trade outlets, both on and offline. From news articles to press releases, expert comment to case studies, we love writing punchy, attention grabbing copy.
Working across a wide number of industry sectors, we’ve found that a broad range of clients feeds our creativity. Working on accounts diversifying from sustainability to arts, business to beauty, we’re able to spot wider trends, fuelling our journalistic approach and boosting the effectiveness of campaigns.
What’s more, because our PR consultants are fully versed in SEO, we write copy that search engines favour, including backlinks to help improve rankings. This joined up approach means many of our clients find their best bits of coverage turn up top in Google searches, offering potential customers unrivalled third party recommendations of their services.